​​​HOW IT ALL STARTED

Founder Hans started his career managing an Anytime Fitness in Wisconsin. It didn’t take long for him to see how deeply health and fitness could impact people’s lives—especially through personal training.

As he began leading multiple locations, Hans built his own personal training system and process.

The results were beyond anything he’d seen before.

He created what became known as the CMRT (Complimentary Metabolic Resistance Training) System, a training method that produced life-changing transformations—

stronger bodies, stronger minds, and stronger confidence in everyday people.

​

​

FROM A SMALL DREAM TO A POWERFUL MOVEMENT

Hans launched his first independent training program, HammerFit, inside an abandoned restaurant with only a few pieces of equipment. Within the first month, the program was completely full. No fancy facility. Just hard work, real coaching, and unreal results.

Still, he knew he could give clients more while making it affordable for everyone.

So he built a new type of training system:

F.I.R.E. – Functional, Intensive, Resistance Exercise
A hybrid of personal training and group energy—giving clients 100% of the results for about 80% less than traditional personal training.

​

​

"THE FIRE CODE"

The FIRE Code is the foundation of how we train, lead, and serve.

It’s our standard inside and outside the gym.

• Pride in the “F” – We represent the brand with honor and set the gold standard.

• Client First – Every decision starts and ends with the client experience.

• Speed With Purpose – Fast, clear, solution-driven communication.

• Own It – Integrity creates trust; trust drives everything.

• We Before Me – We grow farther and stronger together than alone.

​​

​

WHAT SETS US APART?

Real coaches. Real relationships. Real care for every single client.

Proven systems designed for results you can see and feel.

Personal-training level accountability without the personal-training investment.

A culture of encouragement, discipline, and community—not competition or ego.

The most inclusive and welcoming COMMUNITY that exists.

​

​

WHERE WE ARE NOW

FIRE Fitness Camp® is now the fastest-growing boot camp-style franchise in Wisconsin with over twenty locations—and still growing.

​

And we’re just getting started.

​

Founder Hans says it best:
“I will never take my foot off the gas pedal and will continue to focus all of my work and energy on different ways to deliver our clients the most phenomenal workout experience on the planet.”